Maritime technology is complex. The audience is niche. The real challenge is making it understandable without making it shallow.
At Cetasol I worked hands-on across content, social media, video, website, SEO, newsletters and event communication. A regular part of the job was talking to engineers and product specialists to understand a technical topic, then turning it into something clearer: a LinkedIn post, a short video, a carousel, a blog article or website copy. I filmed and edited much of the video content myself, often in Canva.
I also built out recurring formats: a Team Highlight series, behind-the-scenes content from exhibitions, a Tech Series of longer videos broken into carousels and posts, and newsletters that kept a narrow B2B audience up to date.
The work taught me how to translate specialist knowledge into digital content that still feels human. I learned to ask the obvious questions, find the real benefit behind the feature, and choose a format that matched the message rather than the other way around.